It's 1964 and Jimmy is stuck being a gofer at a cigarette-hawking ad agency, living in a lower middle class Brit walkup with seemingly dead-headed parents that don't understand him, Jimmy lives to be a "Mod": zooming through London streets on his Vespa; popping "blues," bought or nicked; endlessly grooving - to The Who on TV, or in the local dance club, or at a gate-crashed private party; pursuing the just-out-of-reach Steph and idolizing the super-cool, super-blond top Mod Ace (Sting) Face.